Culture for Startups

In times of  stability, culture plays a vital role in the success of organizations. Most management studies have found ‘Culture’ to be amongst the four most important factors for success. Peter Drucker once said “Culture trumps strategy for breakfast.”Culture can make or mar startups but its importance is not adequately appreciated. 

Here is a link to an article I wrote on iamwire:http://www.iamwire.com/2013/08/leveraging-invisible-warrior/

Pricing in the Internet Era

Owing to the inherent low loyalty on the web, the ecom players are going to face a difficult battle amongst themselves on pricing. The brick and mortars of course face an existential battle over prices.Web commerce has disrupted pricing models - apps and price comparison sites ensure that how you price has become even more important. 

Here is a link to my article on iamwire on The Power of Pricing: http://www.iamwire.com/2013/07/the-all-powerful-pricing/

Micro Trends in the Indian Market

The markets are changing constantly and organisations can be on top only if they start working when the trends are just beginning - the article by me on iamwire looks at understanding the importance of trends early enough.

These embryonic trends start deep and create the structural disruptions that later end up as gigantic changes. For some these mega trends come as shocks that overturns their business models but it need not be so, if one starts identifying and working on the micro trends early in the cycle. My take in the link: 

                                                    http://www.iamwire.com/2013/05/of-markets-and-trends-start-early/

Seize the online Home Decor Market

The fragmented and unorganized Indian home décor market is rapidly becoming organized as consumers turn to chain stores and the web for purchases. The online industry has the power of the net to reach consumers throughout the country while eliminating the high operational costs of physical stores.
Here is a link for my article on the possible strategy for online Home Decor in India http://www.iamwire.com/2013/04/decoding-the-online-home-decor-market/