The fragmented and
unorganized Indian home décor market is rapidly becoming organized as consumers
turn to chain stores and the web for purchases. The online industry has the
power of the net to reach consumers throughout the country while eliminating
the high operational costs of physical stores.
Here is a link for my article on the possible strategy for online Home Decor in India http://www.iamwire.com/2013/04/decoding-the-online-home-decor-market/
Here is a link for my article on the possible strategy for online Home Decor in India http://www.iamwire.com/2013/04/decoding-the-online-home-decor-market/
2 comments:
Online Home Décor Market still has a long way to go.That is so true.
Most Home Décor Market offline give 0% EMI eg Bajaj Finance today or they go for exhange policy like return ur old furniture and go for new ones. That option is still not available in Online Home Décor Market. Where do we throw or keep old furnitures. Not everybody gets lucky in OLX and neither we have the trend of yard sale.
Most important,sometimes we need to actually see furniture to know how it feels specially the fabric and if it will match with rest of decor of house.
After all not everybody replaces the entire home furniture at one go.
Informative Article. I liked the post.
Very true, Soma. Let us hope some one starts doing what you and other customers want.
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