Pricing in the Internet Era

Owing to the inherent low loyalty on the web, the ecom players are going to face a difficult battle amongst themselves on pricing. The brick and mortars of course face an existential battle over prices.Web commerce has disrupted pricing models - apps and price comparison sites ensure that how you price has become even more important. 

Here is a link to my article on iamwire on The Power of Pricing: http://www.iamwire.com/2013/07/the-all-powerful-pricing/