The perils for ecommerce in India
The ecommerce industry is seeing a repeat of the dynamics of the brick and mortar retail in India.in a fiercely competitive market, the e-commerce businesses will need to take a few lessons from the experience of offline retail in the last decade. Many lessons are inherent to a new industry but some of them are unique to the Indian market. They can ignore them only at their own peril.
Here is a link to my recent article in iamwire,a premier site for e commerce in India, which talks about what the industry can learn from offline retail.