Seize the online Home Decor Market

The fragmented and unorganized Indian home décor market is rapidly becoming organized as consumers turn to chain stores and the web for purchases. The online industry has the power of the net to reach consumers throughout the country while eliminating the high operational costs of physical stores.
Here is a link for my article on the possible strategy for online Home Decor in India http://www.iamwire.com/2013/04/decoding-the-online-home-decor-market/

The perils for ecommerce in India

The ecommerce industry is seeing a repeat of the dynamics of the brick and mortar retail in India.in a fiercely competitive market, the e-commerce businesses will need to take a few lessons from the experience of offline retail in the last decade. Many lessons are inherent to a new industry but some of them are unique to the Indian market. They can ignore them only at their own peril.

Here is a link to my recent article in iamwire,a premier site for e commerce in India, which talks about what the industry can learn from offline retail.

  http://www.iamwire.com/2013/03/can-e-commerce-evade-the-hurdles-that-derailed-brick-and-mortar-retail/

Futile to Compare India with the West

India is a $1.4 trillion economy with a per capita income of $1000 odd. We tend to forget this when we crib about the facilities that the Government provides when we (read: a thin slice of the population with exposure to the West) compare our health facilities, roads, schools and welfare systems with those of Western countries like England, Germany, France and US. They are all $25000 odd or more per capita income economies. India is still way too behind.

Similarly, we fret and fume about the abysmal state of democratic institutions and the corrupt and squabbling politicians. But we are again comparing ourselves with countries which have a history of 200 to 300 years of democratic institutions and almost 100% literacy and single languages. India is still about 67% literate, has a maddening mix of cultures and languages with caste and religion thrown on top – a nightmare for governance.

It is good to be discontented and only this discontent will lead to progress but we need to accept the truth and realities too.