The markets are changing constantly and organisations can be on top only if they start working when the trends are just beginning - the article by me on iamwire looks at understanding the importance of trends early enough.
These embryonic trends
start deep and create the structural disruptions that later end up as gigantic
changes. For some these mega trends come as shocks that overturns their
business models but it need not be so, if one starts identifying and working on
the micro trends early in the cycle. My take in the link:
http://www.iamwire.com/2013/05/of-markets-and-trends-start-early/
