Utter Rubbish

There was a time when I used to think that everything printed in the newspapers and magazines is the absolute truth. Growing up in remote places of Orissa,a copy of The Statesman or the Sunday magazine were items worth looking up to. Later, I joined a B-School which itself was written about in the press and for the first time I realised everything written is not true. But I gave the benefit of doubt to the media.

Working in the corporate sector also did not open my eyes to the bullshit perpetrated as news for a long time. But I was not sure about why they wrote what they wrote. Then I discovered the P.R.agencies. And I realised ,that may be fifty per cent of what is written in respectable newspapers could be trash handed over by the agencies. In fact,any article talking about the plans and expectations of a company or an industrialist or a politician is usually only that-plans of smart operators who know how to use the media.

I know of an industrialist, a rogue would be the better word,who appears on CNBC and speaks to ET about his future plans and anyone who knows him can bet his backside that they are a load of utter rubbish.

Why is this so? It is largely because journos with some exceptions get sucked into the -You scratch mine and I will scratch yours- cabal of politicians, businessmen and their bosses. And there are the usual issues of dal, roti and kids.It is the same situation for people who start off as honest bureaucrats. So in this country it is an open secret that several politicians have made thousands of crores but no newspaper or magazine has managed to investigate that. It is only left to Bollywood to talk about the issues with anonymous characters.

So what is the answer to this mainstream media malaise? Is it going to be the blogs? They can be powerful because they can be set up at no cost and hopefully it will give rise to some fearless individuals fighting for truth and justice.

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