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Pricing in the Internet Era

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Owing to the inherent low loyalty on the web, the ecom players are going to face a difficult battle amongst themselves on pricing. The brick and mortars of course face an existential battle over prices.Web commerce has disrupted pricing models - apps and price comparison sites ensure that how you price has become even more important. 

Here is a link to my article on iamwire on The Power of Pricing: http://www.iamwire.com/2013/07/the-all-powerful-pricing/