Showing posts from November, 2006

Have You Seen These Billboards?

It looks like several ad folks in Mumbai have run out of ideas. The clients with their mindless quest to win at any cost have not helped either.

The hoarding for Mumbai Mirror, a sister publication of TOI, goes :

"Come on ! Give me a hundred pelvic thrusts."

I am sure no one can understand the logic of this sentence for a newspaper.

And I saw another hoarding for Euphoria Gym in Juhu:

"Some people think starving themselves is a shortcut to fitness. The Somalians beg to differ."

Utterly insensitive and in bad taste. The copywriter also probably does not know that there are more children in India with premature deaths than sub-Saharan Africa.